About — ROUBÍ

Our Story…

Each ROUBÍ piece holds a story inspired by the beauty of our surroundings. Whether it be nature, cities, cultures or people that leave a deep impact.

Let’s create memories together.

Our Values…

HANDMADE

All items are designed, created and finished by hand. We mostly use lost wax casting technique and produce made to order.

When you buy ROUBÍ, you are supporting a small creative business <3.

LOCAL

Every ROUBÍ piece is locally made in a small atelier in Ghent, Belgium.

We work with 3rd parties nearby to ensure quality and to keep our footprint as low as possible.

SUSTAINABLE

We want you to enjoy your jewellery for a lifetime. That’s why we only use sterling silver and gold plated silver to make sure your piece is strong and resistant. With help of our care guide, you’ll be able to keep your items as good as new.

INCLUSIVE

Inclusivity should be a no-brainer. Please know that this is a small starting business with limited resources. In the future we aim for a diverse representation and have more sizes available to make sure everyone can wear ROUBÍ.